Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles.

Lead Tracking Tools

  1. 1 Webtrends 15
  2. 2 Mixpanel 3
  3. 3 Woopra 3
  4. 4 Compete 2
  5. 5 Kissmetrics 0
  6. 6 Google Analytics 3
  7. 7 Curalate 5
  8. 8 Docalytics 4

Marketing Automation

  1. 1 Pardot 13
  2. 2 Genius 7
  3. 3 Marketo 4
  4. 4 Eloqua 4
  5. 5 Act-on 6
  6. 6 Silverpop 6
  7. 7 HubSpot 3
  8. 8 Bislr 3

Personalization

  1. 1 Monetate 12
  2. 2 End-to-End ABM Software 2
  3. 3 40Nuggets 0

Email Marketing Tools

  1. 1 Constantcontact 3
  2. 2 Icontact 1
  3. 3 Campaignmonitor 2
  4. 4 Mailchimp 0
  5. 5 Mailplus 1
  6. 6 Sendinblue 0

Sales Enablement

  1. 1 Seismic 4
  2. 2 Savogroup 1
  3. 3 Docurated 3
  4. 4 Postwire 3
  5. 5 Qvidian 1
  6. 6 Jivesoftware 1
  7. 7 Highspot 0

Social Media Management

  1. 1 Sprinklr 13
  2. 2 TweetDeck 1
  3. 3 Hootsuite 1
  4. 4 Buffer 5

Social Media

  1. 1 Twitter 1
  2. 2 Facebook 1
  3. 3 Pinterest 0
  4. 4 Linkedin 0
  5. 5 Google+ 0

Blogging & CMS

  1. 1 Percussion 10
  2. 2 Tumblr 2
  3. 3 Wordpress 1
  4. 4 LiveJournal 4
  5. 5 Drupal 3
  6. 6 Unstack 0

Paid Distribution Networks

  1. 1 Brightcove 7
  2. 2 PR Newswire 5
  3. 3 Slideshare 3
  4. 4 PaperShare 6

Content Promotion Tools

  1. 1 Disqus 4
  2. 2 OneSpot 8
  3. 3 Gravity 3
  4. 4 Outbrain 5
  5. 5 Vocus 6
  6. 6 Taboola 1
  7. 7 Nrelate 4
  8. 8 PostSpeaker 0

Webinar Tools

  1. 1 ReadyTalk 1
  2. 2 Webex 0
  3. 3 Brighttalk 1
  4. 4 Gotomeeting 0
  5. 5 Demio 0

Sources for Content Creation

  1. 1 Scripted 13
  2. 2 Textbroker 3
  3. 3 Skyword 4
  4. 4 Brafton 0
  5. 5 Zerys 0
  6. 6 Contently 5
  7. 7 Us.copify 1

Content Curation Tools

  1. 1 Curata 9
  2. 2 Scribit 5
  3. 3 Magnify 9
  4. 4 ZEEF 0
  5. 5 Scoop.it 4

Content Optimization Tools

  1. 1 Optimizely 2
  2. 2 Parsely 2
  3. 3 Seomoz 1
  4. 4 Wordy 2
  5. 5 Convert 0
  6. 6 Marketmuse 0

Content Enrichment Tools

  1. 1 Zemanta 8
  2. 2 Storify 3
  3. 3 Silkapp 3

Content Collaboration Tools

  1. 1 Compendium 10
  2. 2 Gathercontent 3
  3. 3 Google Drive 0
  4. 4 Kapost 3
  5. 5 Socialcast 3
  6. 6 Marketing-AI 2
  7. 7 Curata 1

Content Authoring Tools

  1. 1 Easel.ly 9
  2. 2 Visual.ly 4
  3. 3 Adobe Creative Cloud 4
  4. 4 KnowledgeVision 6
  5. 5 Brainshark 5
  6. 6 Prezi 1
  7. 7 Uberflip 4
  8. 8 Zmags 3

Social Media Monitoring

  1. 1 Little Bird 13
  2. 2 TrackMaven 6
  3. 3 Digital Marketing Platform 2
  4. 4 Trendspottr 2
  5. 5 Bottlenose 5
  6. 6 Spredfast 2
  7. 7 Meltwater 2
  8. 8 GlobeNewswire 0

Content Timeline Tools

  1. 1 Time Path 0
  2. 2 Time.graphics 0
  3. 3 Timetoast 0
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